Of all the Adobe programs Photoshop is arguably the most recognizable. The famed editing software has entered our culture not only as a computer program but as part of our social jargon; as in "did you photo shop that?" or "that looks photoshopped." While Photoshop offers incredible tools to edit photographs and other electronic images, sometimes the simplest features can be overlooked.
Rafael Concepcion is a professional photographer and Adobe certified instructor. In his Blog post entitled "Create a Marketing Ad Using Adobe Photoshop CS5 Types and Shapes," Concepcion highlights a number of features and techniques that are often overlooked by novice users, yet these are techniques that can yield some of the most easily obtainable results.
By using shapes rather than photos, effective marketing tools can be created and manipulated using both stock images and free-hand drawing. By adding subtle shading and effects Concepcion further illustrates tips to make your Ad 'pop'. In his article Concepcion talks about two oft overlooked elements of text editing known as Leading and Tracking. Leading refers to the distance between lines of text while tracking is the distance between individual letters. By adjusting these levels in a subtle manner, Concepcion illustrates how you can use Photoshop to make certain fonts and types of text more readable. (Concepcion, 2010)
References:
Concepcion, R. (2010, August 03). Create a marketing ad using adobe photoshop cs5 types and shapes . Retrieved from http://www.peachpit.com/articles/article.aspx?p=1616793
Rafael Concepcion is a professional photographer and Adobe certified instructor. In his Blog post entitled "Create a Marketing Ad Using Adobe Photoshop CS5 Types and Shapes," Concepcion highlights a number of features and techniques that are often overlooked by novice users, yet these are techniques that can yield some of the most easily obtainable results.
By using shapes rather than photos, effective marketing tools can be created and manipulated using both stock images and free-hand drawing. By adding subtle shading and effects Concepcion further illustrates tips to make your Ad 'pop'. In his article Concepcion talks about two oft overlooked elements of text editing known as Leading and Tracking. Leading refers to the distance between lines of text while tracking is the distance between individual letters. By adjusting these levels in a subtle manner, Concepcion illustrates how you can use Photoshop to make certain fonts and types of text more readable. (Concepcion, 2010)
References:
Concepcion, R. (2010, August 03). Create a marketing ad using adobe photoshop cs5 types and shapes . Retrieved from http://www.peachpit.com/articles/article.aspx?p=1616793
RSS Feed